KINGSWAY WEST – It all started with a dream.
For most entrepreneurs, this would be a hypothetical scenario, but for one north St. Louis native, it became a reality.
The owner of Pimped Out Pickles, Michelle Turner, says that a dream she had in 2009 gave her the idea of opening a specialty retail store selling pickles.
For the past ten years now, Turner has been living out that dream.
Turner says it was a plea after a pay day that turned into what many St. Louisans now know as Pimped Out Pickles.
“After I paid all of my responsibilities I had less than a hundred dollars, and I’m like, ‘Oh my God, God I need you to help me to become creative to get something else going,’” Turner said.
“I’ve always loved pickles,” she said. “I absolutely love love love pickles, and if anybody should ever have actually came out with a store I should have, because I’ve invested so much into pickles all of my life,” she added.
“I ended up praying, and that night I dreamed that I was a child just sitting on the floor, and all around me I [saw] all types of pickles.”
Turner recalled seeing candy flavors such as Skittles, Red Hots, Now and Laters and so on alongside the pickles.
When describing the dream to her daughter the next day, Turner told her, “I believe that this is going to be the new niche that God has given to me. Please help me think of a name.”
Together, the mother and daughter tried to think of a name for the business. Turner recalled that while describing how she wanted the name of the business to entice customers, a name came to her.
“It has to be something that pops,” Turner said. As soon as the words left her mouth, the light bulb went off.
The letters she spoke, P-O-P, would serve as an acronym for her new business name, Pimped Out Pickles.
Looking back, Turner said, “God has a great sense of humor. God wouldn’t even allow her to name it,” speaking of her daughter.
Ironically, Turner said that before she was able to secure a deal to get her pickles shelved in a grocery store chain, the name of her business would pose yet another challenge. In order to sell her product, a potential buyer asked Turner to change her company’s name.
“I just don’t feel that there’s no compromising God,” Turner stated.
With her hopes and dreams still intact, Pimped Out Pickles now sits on grocery store shelves across St. Louis.
“God has just given me favor in every aspect,” Turner said.
Turner has more than 15 years of experience in early childhood education but also has experience as a chef, which she said helped her to create new flavors for her brand. She offers more than 50 flavors at $5.99 per jar.
Schnucks supermarkets carry Pimped Out Pickles in Sweet-n-Spicy, Hot Sweet Garlic, Hot Sweet Sour and even Fruit Punch.
But if you want Turner’s signature flavors, such as This Right Here and All Pimped Out, you’ll have to make a special trip to the Pimped Out Pickles headquarters at 2801 N. Kingshighway Blvd. It’s open only on Saturdays from noon until 5 p.m.
To get the latest updates on any new flavors, check out Pimped Out Pickles STL on Facebook.