ST. LOUIS – Kickoff of ticket sales for the city’s new Major League Soccer team scored big. St. Louis City SC opened sales for season ticket deposits at 10 a.m. Wednesday, and soccer fans blew the club away with their response.
The 2023 MLS expansion club got 30,000 deposits within the first 15 minutes and 50,000 after the first 24 hours, setting a new MLS record.
St. Louis City SC gushed on Twitter: “STL blew the previous @MLS record out of the water!”
The club said in a statement: “For as little as $50, fans can put down a deposit for up to eight seats at the stadium, which is expected to be open in time for the club’s competitive debut. That debut will represent the return of top-flight soccer to a city that was once the de facto home of the US men’s national team, and a new team to cheer for that both represents the city’s passionate sports culture, but also engages populations that have often fallen outside of it.”
“We did not want to make this a financial burden on anybody,” the club’s chief revenue officer, Dennis Moore, said. “We really just wanted to establish a process whereby we could start to identify who’s interested in season tickets. … Our hope is that our team, our stadium and our building resonates not only with families, but with immigrant populations, with a very diverse season ticket base. ”
Eager fans apparently agreed. Buyers overwhelmed the website and encountered various other temporary glitches, but the site’s administrators were on tap, helping fans navigate the process and answering questions in real time.
One common question was how seat choices will be honored amid the rush. The club’s answer: “All deposits will be prioritized in the order they were placed. The sooner you place a deposit, the sooner you will be able to select your seat location.”
Merchandise sales also previously set a new league record, the club said.
“It’s official: STL is a Soccer CITY,” the club enthused.
“It’s the first time we really get to measure demand and excitement from our fanbase,” Moore said, “so we’ve put a lot of work into this, and really just very excited to have the first opportunity to connect with our potential season-ticket holders in a real way and start to establish a relationship with them and build that fan experience.”
“I think the initial impressions are that St. Louis is showing up in the community, and the groundswell of support that we’ve gotten over, really since we’ve launched our team brand on Aug. 13, has been overwhelming.”
The club invited fans Wednesday: “Join us in building something special here!”
The fan base is building even as construction of the stadium is pushing toward the goal of being ready for the opening season of 2023, with foundation walls rising fast around the sunken surface of what will be the field awaiting players – and their fans.